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MARKETING STRATEGY

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In the last 6 years, I have spearheaded multiple simultaneous direct-mail and cross-platform campaigns at LA Federal Credit Union. From theme concept to tag-line copy, photo compositing to final polished layout – all coming together full circle in a clever, eye-catching and informative manner.


• Method: Research market trends and target market + request databases for direct mail pieces + devise theme and tag-line + create graphics + liaise with print house and mail house. Design further variations, including: web ads, print ads, backlit signage, large-scale posters, and Flash movies.

• Samples included are:
1) Direct Mail campaign: ‘License to Chill’
2) Visa campaign- ‘Our Visa Rewards are Out of this World’
3) Youth-directed Visa campaign- ‘Take the Win with Visa Challenge’
4) Vehicle loan campaign- ‘Score a Winning Rate’
5) Personal Loan campaign – ‘YES!’

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