Category: PORTFOLIO

GRAPHIC DESIGN

With over 10 years experience in design, layout, typography and digital graphics, I have the background and knowledge to bring concepts to life. • Method: research trends  + design cross-platform graphics. • Samples included are: 1) Film poster – ‘Nails’ 2) Back-lit poster signage – ‘Pay it Forward’ 3) Annual Report – ‘Our Roots Run Deep’ 4) Poster and checking message – ‘College Scholarships’ 5) Lamborghini  magazine ad- ‘Lamborghini (Calabasas)’ 6) Corporate Newsletter – ‘Inside

MARKETING STRATEGY

In the last 6 years, I have spearheaded multiple simultaneous direct-mail and cross-platform campaigns at LA Federal Credit Union. From theme concept to tag-line copy, photo compositing to final polished layout – all coming together full circle in a clever, eye-catching and informative manner. • Method: Research market trends and target market + request databases for direct mail pieces + devise theme and tag-line + create graphics + liaise with print house and mail house. Design

COPY WRITING

Whether it’s for a large scale, multi-platform promotion or a social media campaign  – I conjure intriguing tag lines and pair it with captivating graphics. • Method: Research current market trends for the audience + use wording which is engaging yet streamlined. • Samples included are: 1) Large-scale window poster – ‘Feel the Love…Anyone in SoCal can open an Account’ 2) Youth directed campaign – ‘Manage your Money…Like a Boss’ 3) The PRO Guide –

PHOTO COMPOSITING

Photoshop is my personal favorite program to work with. I have been discovering it’s many intricacies through the years, which has enhanced my photo compositing skill set. I enjoy working out the challenges individual photos can have to create one stunningly seamless image. • Method: Search and source images + Photoshop • Samples included are: 1) Vehicle Sales promotion – ‘Drive Home’ 2) Personal loan promotion – ‘Yes!’ 3) Album cover – ‘Railways. Didn’t See

ART

I have been working in various fine art media since childhood. Currently I prefer working oil painting and pencil drawing. • Method:  Oil and pencil drawings. • Samples included are: 1) Oil painting trio – ‘Bornholm, Denmark’ 2) Pencil on paper – ‘Harry Brogan’ 3) Pencil on paper – ‘Rae’

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